If you're looking for a replacement for LightAd DSP, Smartly is a full-stack end-to-end advertising platform that uses AI to automate and optimize campaigns across multiple digital channels. It comes with features like predictive budget allocation, dynamic creative optimization and actionable reporting dashboards that can help automate workflows and improve efficiency.
Another major contender is Hybrid, which uses machine learning technology to offer a full-stack programmatic advertising solution. It includes tools for campaign planning, real-time management and campaign analysis, as well as tools like SmartBid for predictive bidding and Antifraud for fraud detection. The platform is geared for agencies and brands that want to lower costs and maximize results.
For a more focused approach to user acquisition and monetization, Moloco offers machine learning-based advertising solutions that use real-time data to optimize performance. The platform offers scalable user acquisition, real-time model updates and customizable integration, which can help businesses of all sizes make advertising more efficient and profitable.
Last, Flashtalking offers a platform that links creative and media teams to create and deliver personalized advertising across multiple touchpoints. It offers real-time personalization, advanced automation and unbiased ad serving, making it a good option for advertisers that want to automate creative production, distribution and optimization.