Question: I need a solution that provides insights into how TV content and cross-platform campaigns drive business results.

If you're looking for a solution that offers visibility into how TV programming and cross-platform advertising campaigns are driving business outcomes, Realytics is a good choice. The company's platform links TV spots to resulting website traffic so advertisers can measure and optimize their TV ad spending. With spot detection, TV performance measurement and digital activation, Realytics offers a single view into how TV advertising drives digital engagement, so brands and agencies can get the most out of their TV spend.

Another good option is TVadSync, which marries smart targeting with actual TV data to help marketers understand audience behavior. TVadSync gathers raw TV data and post-consumption preference data from millions of households to give marketers a deeper understanding of their audience. Its Neural Targeting combines TV and online behavior, and In-Depth Reporting measures campaign results, making it a good choice for health and pharma companies, broadcasters and local TV station groups.

If you want to keep an eye on broadcasts, TVEyes offers immediate access to transcripts, metadata and video from more than 3,000 TV and radio stations around the world. The service is geared for data-informed decision makers, with powerful keyword search, real-time email alerts and exportable reports. TVEyes is good for PR, communications and brand reputation management, and can be integrated with other broadcast data into larger business intelligence tools for deeper analysis.

If you want a single marketing measurement platform, check out Lifesight. It uses AI to provide insights and data that marketers can use to make more informed decisions and get the best return on investment. With its Triangulation Framework for measuring multiple marketing channels and Incrementality Intelligence for optimizing campaigns, Lifesight can help companies reduce waste in their marketing spend, lower customer acquisition costs and drive scalable customer growth.