Nativo

Nativo helps brands tap into the power of content to connect and convert their audience through the use of machine learning and artificial intelligence. This technology delivers content in a seamless, non-intrusive experience within trusted environments, bridging the mid-funnel gap in advertising.

Some of the key features include:

• Content-Based Advertising: Activate, scale and measure a wide range of content formats, including articles, videos, influencer content, stories and images, to reach the right audience.
• Dynamic A/B Testing: Automatically test different headlines, images and content combinations to boost performance up to 5x.
• Audience Insights: Get deep engagement insights to see what types of people are engaging with your content and what else they're interested in.
• Integrated Lift Measurement: See how campaigns drive purchase intent and brand perception, and target audiences most likely to engage with your content.

Nativo's technology, called SPARC, uses strong engagement signals and AI to identify lookalike engagers across all browsers, so brands can reach more prospects and accelerate the customer journey without relying on third-party cookies. The result is a 2x higher click-through rate, 2x higher conversions and 50% lower cost per acquisition.

Brands who use Nativo have seen significant improvements in engagement and conversions. For example, Spectrum saw an immediate effect on job applications and hires, and Utah Office of Tourism drove website traffic through storytelling and content marketing.

Nativo offers a range of formats to amplify content, including Stories, Native Article, Video and Canvas, which have been proven to outperform traditional ad units at every stage of the customer journey. The platform also integrates with top publishers and offers flexible integration options to maximize yield.

Pricing is not publicly disclosed, but interested parties can schedule a demo to learn more about Nativo's solutions and how they can be applied to specific needs.

Published on July 6, 2024