Question: Are there any platforms that offer dynamic A/B testing for content formats to boost performance?

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Nativo

Nativo is a mature platform that uses machine learning and AI to automate the delivery of multiple content formats like articles, videos, influencer content, stories and images. It also offers dynamic A/B testing to optimize performance, with built-in lift measurement and audience insights. This can help you measure the effect of campaigns on purchase intent and brand awareness, and target high-engagement audiences.

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Optimizely

Another option is Optimizely, an all-in-one marketing operating system. It offers A/B testing and web experimentation, and can be integrated with tools like Google Analytics and Microsoft 365. Optimizely covers the entire marketing spectrum, from planning and creation to delivery and measurement, so it's a good choice for teams that want to optimize their digital experience.

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AB Tasty

For more sophisticated user experience and conversion rate optimization, AB Tasty offers a full-featured platform with A/B and multivariate testing. It can be integrated with existing technology stacks and offers tools for personalization, feature experimentation and advanced segmentation. That makes it a good choice for companies that want to improve customer satisfaction and overall digital experience.

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Dynamic Yield

Last, you should consider Dynamic Yield, an AI-powered personalization platform that offers A/B testing and optimization across web, email and apps. It uses AI and automation to optimize customer engagement and experience optimization, so it's a good fit for companies that want to personalize the experience for every user.

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