BrightEdge

BrightEdge is an integrated SEO solution and content performance marketing platform that helps more than 1,700 customers drive more organic traffic. With real-time research, recommendations, and rankings, the platform helps marketers understand the customer journey from search intent discovery to content creation and optimization to performance measurement.

BrightEdge's features include:

• Search: Understand what customers are looking for and outpace the competition.
• Content: Develop a content marketing strategy that reaches and resonates with customers.
• Social: Amplify Facebook and Twitter social campaigns.
• Local: Close the gap between online and offline with intelligent content.
• Mobile: Capture micro-moments by understanding mobile customers.

BrightEdge's benefits include:

• SEO at the Speed of Search: Offers real-time research, recommendations, and rankings to optimize SEO.
• Engage Customers Across the Entire Customer Journey: Uncover search intent, expose competitors, and guide content creation and optimization.
• Unified Platform: Provides a single platform for all SEO and content performance management needs.

BrightEdge is used by a variety of professionals, including SEOs, digital marketers, content and demand generation marketers, and CMOs/Executives. Each of these groups can use the platform to optimize their specific work, whether it's digging into deep data and web-wide context or creating high-performing content.

The platform integrates with a variety of website analytics platforms and marketing systems of record, including Google Analytics, Adobe Analytics and Google Search Console. BrightEdge also supports integrations with leading CMS platforms like OptimizelyOne and Adobe Marketing Cloud.

BrightEdge helps digital marketers improve their online presence, address the growing importance of 'near-me' searches, and get a handle on local listings management. With BrightEdge, users can centralize their local SEO efforts, manage Google Business profiles, create and share Google Posts, and manage reviews in one place.

BrightEdge offers Autopilot, a zero-touch optimization tool that uses AI to optimize content without human oversight, and has delivered an average Google page 1 improvement of 30% or more for customers. The platform also offers Content Advisor, which marries search insights with Generative AI to help marketers create search-optimized content faster.

BrightEdge is built for enterprise-class use, with a focus on providing customers with reliable and always-on data. That's why 8/10 of the top online retailers, 7/10 of the top hotel companies, 8/10 of the top tech companies and 57% of Fortune 100 companies trust BrightEdge.

For customers looking for a powerful SEO and content performance management platform, BrightEdge offers a comprehensive solution to help them achieve their digital marketing goals. Visit the BrightEdge website to learn more and request a demo.

Published on June 24, 2024