Serverside.ai

Serverside.ai is an open server-side ad insertion platform that is designed to easily integrate with your streaming ecosystem, ad servers, and supply-side platforms (SSPs). The platform empowers broadcasters, telcos, TV manufacturers and content providers to monetize their audiovisual on-demand (AVOD) and TV streaming content with personalized, relevant ad experiences.

Serverside.ai removes the complexity of ad insertion from player apps, inserting ads in the cloud on the server side. This eliminates buffering and pixelated images, and provides a better viewer experience by combining personalized ads and streaming video into a single stream.

The platform supports dynamic ad insertion with the following features:

• Dynamic Ad Insertion: Targeted ads through manifest manipulation.
• Scalability: Large TV-like audiences with automated ad conditioning.
• Real-time Performance Insights: 24/7 monitoring and support for better viewing experience.
• Variety of Ad Insertion Use Cases: FAST (Free Ad-Supported Streaming TV), live linear, broadcast HbbTV, and radio/podcast.

With Serverside.ai, you can increase revenue through higher CPMs from targeted video ads and get a better return on ad spend. The platform also supports API automation to reduce reactance and improve the overall viewer experience.

Key use cases include FAST channels, broadcast HbbTV, and live linear services, but the company says it's a good fit for a broad range of streaming and broadcast use cases. By using Serverside.ai, publishers and advertisers can take advantage of targeted advertising opportunities, increasing revenue and improving viewer engagement.

Pricing isn't disclosed; interested parties can contact Serverside.ai through its website to get in touch and discuss their needs.

Published on July 8, 2024