Question: Is there a way to dynamically insert ads into live linear streaming content while maintaining a high-quality viewer experience?

If you want to insert ads into live linear streaming video with a high-quality viewing experience, Serverside.ai is a good choice. This open server-side ad insertion platform reaches out to many streaming video ecosystems, ad servers and supply-side platforms (SSPs) to monetize on-demand and TV streaming video. Inserting ads on a server in the cloud avoids the buffering and pixelation that can mar the experience. The platform can handle a variety of ad insertion use cases, including live linear and broadcast HbbTV, and offers real-time performance monitoring so publishers can optimize their revenue.

Another interesting platform is Qortex, which marries AI, computer vision and programmatic advertising to create interactive ad formats that can improve user engagement and revenue for publishers and advertisers. The platform inserts ads into video, replacing traditional interruptive ads, and offers contextual targeting and a variety of ad formats like Slide, Ad Insert and Shoppable ads. That can lead to better completion rates and CTRs, making it a good choice for improving ad performance and viewer engagement.

If you prefer an AI-based approach, LensAI offers a new in-image and in-video advertising technology. The platform uses video and image analysis to place ads into objects it detects within visual content, offering less intrusive but more relevant ads. It supports a variety of ad formats and respects privacy by targeting content, not user-level identifiers, so it's a good choice for publishers and advertisers seeking to increase brand awareness and drive instant purchases.