Question: Can you recommend a platform that provides accurate and granular data on TV viewership and attention?

If you need a platform with a good, granular measurement of TV viewership and attention, TVision is a strong contender. TVision uses computer-vision technology to provide person-level measurement of engagement with linear and connected TV (CTV) programming and advertising. It measures detailed metrics about what's being watched, who's in the room and how people are interacting in real-time. With tools like Ad Scoreboard for in-campaign measurement, TV Planning & Measurement for attention measurement, and Data Licensing for flexible data usage, TVision is geared for brands, agencies, networks and streaming video services.

Another contender is TVEyes, a global broadcast monitoring and data service that offers near real-time access to transcripts, metadata and audio/video content from nearly 3,000 TV and radio stations in 27 countries. It's good for companies that need broadcast data, including PR, communications and brand reputation monitoring. TVEyes offers features like global broadcast data, historical archives and real-time email alerts, and can be used for data-driven decision-making.

If you want to measure the effect of TV advertising on digital channels, Realytics offers a TV analytics and programmatic TV service. Realytics links TV spots to incremental website traffic so advertisers can optimize TV spending and measure digital engagement. Features include spot detection technology, real-time TV spot identification and performance analysis to optimize TV return on investment.

If you want to better understand your TV audience and optimize your marketing, TVadSync offers intelligent targeting and performance advertising services. It measures raw TV data and combines it with post-consumption preference data to understand audience behavior. TVadSync's Neural Targeting and In-Depth Reporting features are particularly useful for health and pharma companies, broadcasters and local TV station groups trying to get the most out of their brand.