Viomba

Viomba is a SaaS solution for digital marketing professionals, offering actionable attention MarTech to optimize ad creatives and campaigns. The platform measures the attention impact of display ads, uses attention activation algorithms and provides holistic attention reporting, allowing users to optimize their ad inventory and campaign performance at multiple levels.

Some of the key capabilities of Viomba include:

• Measuring ad creatives attention impact: Instant measurement of display ads’ domain-specific visual attention impact against local benchmarks.
• Attention activation algorithms: Works for both programmatic and fixed inventory campaigns.
• Holistic attention activation with reporting: Combines technical, interactive, and eye-tracking signals into a high-performance bidding algorithm.

Viomba offers high-attention bidding algorithms, ad creative optimization tools, and media attention market reports to help media publishers and agencies maximize revenue from their inventory. Real-time attention results and reporting are also included in the custom bidding solutions.

Customer case studies show substantial improvements in ad visibility and campaign performance. For example, an insurance company saw a 182% increase in viewers seeing their ads, a 10% increase in clicks, and a 12% increase in conversions. An energy company saw a 174% increase in ad visibility and a 17% increase in clicks.

Viomba is designed to address the issue of low ad visibility, where only 20% of purchased display ads are actually seen by the audience. The platform combines multiple data sources to deliver actionable attention optimization, resulting in benefits like a 25% increase in campaign ROMI and a 250% increase in visually seen ad impressions.

For those looking to maximize their return on media investment (ROMI) and optimize campaign attention impact, Viomba offers industry-leading solutions for custom bidding and reporting. Check out their website to learn more about how Viomba can help you take control of your attention economy.

Published on July 6, 2024