Question: I'm looking for a solution that measures the attention impact of display ads and provides actionable insights for improvement.

If you're looking for a more comprehensive solution to measure the attention effect of display ads and get actionable insights to improve them, check out the Attention Intelligence Platform. This platform is designed to maximize attention for digital campaigns, with sophisticated AI models trained on real eye-tracking data. It measures attention time, a strong predictor of brand and performance outcomes, and offers real-time optimization and transparent reporting through a visual dashboard. With this platform, advertisers can optimize their approach, improve ad performance and get better ROI.

Another good option is Viomba, a SaaS product for digital marketing professionals. Viomba provides actionable attention MarTech to optimize ad creatives and campaigns. Among its features are real-time measurement of display ads' domain-specific visual attention impact, attention activation algorithms and high-attention bidding algorithms. The platform helps customers significantly increase their ad inventory and campaign performance, leading to significant improvements in ad visibility and campaign ROI.

If you want a solution that also focuses on consumer sentiment, LoopMe is worth a look. LoopMe uses AI to measure and optimize consumer sentiment in real-time, so media campaigns perform better. Its features include PurchaseLoop, Intelligent Marketplace and a Creative Studio that can create custom formats designed to capture attention and drive engagement. The platform helps supply and demand partners, brands and agencies optimize ad delivery and media campaigns, and can provide insights into consumer behavior through regular research studies.

Last, GumGum has a contextual intelligence system that analyzes digital content to power attention-grabbing ads. It includes dynamic ad creatives, attention measurement and real-time optimization. GumGum's platform is designed for a cookieless world, with a focus on user experience and privacy. It can be used in many industries and use cases, opening up new revenue streams for publishers while ensuring brand safety through integrations with vendors like HUMAN Security and NewsGuard.