EDO

EDO is an Ad Engage platform that measures and optimizes TV advertising results. It offers a range of features to help brands and networks assess the impact of TV ads on linear and streaming TV. Features include TV outcomes measurement, cross-screen measurement, competitive ad intelligence, creative rotation optimization, media measurement and audience optimization.

EDO's TV outcomes measurement links TV ads to online engagement data to create a known predictor of future sales. That lets marketers make more informed media purchases, knowing what works and what doesn't. The system offers real-time engagement signals to confirm delivery of planned buys, optimize frequency, and spot audience overlap or expansion.

The competitive ad intelligence feature offers an always-on, syndicated data set that tracks every ad that airs on more than 120 linear and streaming TV networks. That lets brands see not only what their competitors bought but also how well they did in real time. EDO's database records unique metadata and creative efficacy for every ad since 2015, giving a deeper look into competitors' ad strategies.

EDO is geared for industries like automotive, consumer packaged goods, restaurants, financial services, pharmaceuticals, retail and spirits, where TV ads can be a key factor in business results. It also can be useful for networks and streaming video services trying to improve their ad business.

EDO is integrated with Nielsen to offer more advanced Convergent TV planning and optimization. That opens up more value for media buyers and sellers by linking TV outcomes and audience data. Among its partners are Disney and Netflix, showing the scale of media that EDO can handle.

The company doesn't share pricing information on its website, so interested parties will need to contact EDO for a custom quote. The company also offers a weekly newsletter for those who want to follow TV ad trends.

EDO's ability to offer immediate, predictive signals for business performance and its large database of ad data make it a useful tool for those looking to optimize their TV ad spending.

Published on July 11, 2024