Question: I need a platform that helps me optimize my TV advertising campaigns and measure their effectiveness in driving conversions.

If you want a platform for TV ad campaign optimization and conversion measurement, EDO is a good choice. EDO measures and optimizes TV ad performance on linear and streaming TV, and offers tools for brands and networks to assess campaign performance. Its features include TV outcomes measurement, cross-screen reporting, competitive ad intelligence, creative rotation optimization, media monitoring and audience optimization. With real-time engagement signals and integration with Nielsen for Convergent TV planning and optimization, EDO can manage frequency levels and spot audience overlap or expansion.

Another good option is Realytics, which links TV spots to incremental website traffic to justify and optimize TV ad spending. It offers spot detection technology to identify TV spots in real time, TV performance analysis to assess the effect of digital marketing channels, and TV segments digital activation to turn TV-engaged audiences into digital leads. Realytics offers a unified view of how TV ads drive online activity, so brands and agencies can optimize media plans and improve return on investment.

Adgile is another option. The platform measures impression delivery, attention and outcome optimization for linear and streaming TV. It can assess total video attention in real time, benchmark results and optimize media spending based on business outcomes. Adgile uses deep learning AI to create audience segments for targeted growth opportunities and can measure TV delivery in real time so it's easier to spot and remove underperforming placements.

For those interested in computer-vision technology, TVision offers person-level insights into engagement with linear and connected TV programming and advertising. TVision measures what's being watched and how it's being delivered every second, letting you assess viewer attention and optimize ad performance. It offers features like the Ad Scoreboard for in-campaign performance metrics and digital activation for automated media valuations, so it's a good option for brands and agencies.