Ad-Lib.io

Ad-Lib.io also offers a full creative management platform that combines DCO, CMP and creative analytics to let brands create and optimize ads at scale. The system is designed to overcome the difficulties of personalization by using AI to turn a single set of creatives into hundreds of variations and messages. That means brands can efficiently create and deliver ads to different channels.

Ad-Lib.io can connect directly to big digital platforms, including Google, DV360, YouTube and Facebook/Instagram, so you don't need to worry about extra ad servers to manage all the creative variations.

Among its features:

• Personalization: Use AI to turn a single set of creatives into hundreds of formats and messages.
• Collaboration: Use a digital briefing module to get brand, creative and media teams on the same page.
• Automation: Automatically assign creative to campaigns and optimize ad performance with real-time analytics.
• Creative Insights: Score creative assets for memorability, best practices and other factors so you can optimize based on data.

Ad-Lib.io customers include several big global brands, including Nestlé, Shell and Deliveroo, which have reported better production efficiency and ad performance. For example, Nestlé said it cut production costs by 59% and click-through rate by 40%. Shell won the 2022 VIA Programmatic Award for best campaign, with Ad-Lib.io helping to power the effort.

The system is designed to future-proof personalized campaigns by tapping into native privacy and audience features in the Google and Facebook stacks. That means customers can take advantage of direct connections to big platforms to easily manage and optimize creative assets.

Ad-Lib.io appears to be geared for big brands and agencies trying to streamline their creative operations and optimize ads for multiple channels. The company's collaboration and automation features should help cut production costs and time-to-launch while ensuring ads are constantly improving based on real-time data and insights.

You can visit the Ad-Lib.io website to schedule a demo and learn more about how the company's platform can help you with your advertising.

Published on July 22, 2024