If you need a system to automate ad creative optimization and to assign assets to campaigns based on real-time data, Ad-Lib.io is a good choice. The company's platform offers dynamic creative optimization (DCO) and creative management tools, using AI to personalize ads and generate a range of variations from a single creative source. It can integrate with big digital ad platforms like Google, DV360, YouTube and Facebook/Instagram. Among its features are real-time analytics, automated creative assignment and creative asset scoring, making it a good fit for big brands and agencies that want to improve production and ad performance.
Another good option is Smartly, an end-to-end advertising platform that automates and optimizes campaigns across multiple digital channels. Its Creative Suite lets you create ad assets at scale, the Media Suite optimizes campaigns and offers insights through the Intelligence Suite. Smartly also offers predictive budget allocation, automated campaign management and dynamic creative optimization. It's geared for agencies and marketing teams that want to simplify workflows and improve efficiency.
AdCreative.ai offers a data-driven approach to creating high-conversion-rate ad creatives, including text, imagery and video. The company's platform uses AI to generate ad creatives based on a large library of successful ads and offers tools like competitor insights, creative scoring and social media post creatives. It integrates with big advertising platforms like Google and Facebook and supports up to 25 users under one account.
For those who want an all-in-one digital advertising option, Bannerflow offers a system to design, scale, publish and optimize ads. It has a drag-and-drop interface, smart scaling, omnichannel distribution, real-time analytics and A/B testing. Bannerflow is designed to cut production time and costs while improving campaign performance, which is why it's popular with big brands.