Advanse

Advances is a creative platform designed to help advertisers automate dynamic creative production without breaking the bank. The platform converts designs into advanced dynamic templates that can be used to transform every part of digital advertising.

More than 200 brands use Advanse for more than 25,000 campaigns, and the technology lets you build dynamic creative templates that can automate, scale and personalize creative. The idea is to get rid of what the company calls creative friction so ads can be updated and published in minutes, not days or weeks, and so creative teams can focus on performance.

Some of the features include:

• Audience-Based Messaging: Link creative messaging to media targeting for the most relevant message for each audience.
• Dynamic Promotions: Automatically schedule promo changes to save time.
• Weather-Based Targeting: Update ad content based on local weather conditions.
• Geo Location: Add store locations or localized content to creative.
• Premium Carousels: Customize carousels with advanced features.
• In-Banner Video: Add video elements to ads.
• Multi-Frame Animations: Create interactive animations.
• Dynamic Retargeting: Update ad content based on site engagement.
• Dealer-Franchise Templates: Built-in workflows for dealer, franchise and co-op models.

Advanse offers a range of plans to meet different needs:

• Campaign: Good for smaller-scale campaigns with free standard animations, easy creative previews and creative insights dashboards.
• Professional: Good for always-on brands and agencies with higher impression volumes, with custom template libraries, advanced creative decisioning and support for more channels.
• Enterprise: Customized for large brands, media agencies, DSPs and tech platforms with needs like creative scale, automation and integrated analytics.

Pricing varies depending on your needs, including creative template onboarding, CPM fees for dynamic creative serving and monthly managed service support. You can upgrade or downgrade plans as needed.

Advanse is geared for advertisers who want to speed up creative delivery, tailor messaging to audiences and boost performance. That makes it good for small and large-scale campaigns.

Published on July 11, 2024