AdElement

AdElement offers personalized dynamic video and display ads that use machine learning algorithms to personalize ads and perform real-time bidding across a variety of programmatic platforms and devices. The tool enables brands to get a better return on investment for retargeting and prospecting campaigns.

AdElement's focus on next-generation screens like mobile, VR headsets and vehicle consoles means app-first solutions to maximize monetization. That includes a sophisticated suite of tools like a DSP and mediation layer to tackle the challenges of tomorrow's screens.

AdElement includes a number of features:

• App-First: Built for app environments
• Supply-Demand Matching: Scale advertising with true supply-demand matching
• AI-Powered: Management, optimization and privacy tools powered by AI
• Future-Ready Tech: One solution to engage audiences today and tomorrow
• Device Agnostic: Advertising and monetization tools for any app-based device
• Creative Personalization: The right ad reaches the right person at the right time

Brands can use AdElement to connect with customers on a variety of next-generation screens, like VR headsets and vehicle consoles. The tool offers a suite of tools for managing and optimizing ad campaigns, as well as advanced personalization options to ensure the right ad is in front of the right person.

For app developers, AdElement offers a mediation platform that simplifies inventory management and maximizes yield through automation. The platform includes an intelligent rebalancing system that automatically prioritizes the best demand partners based on over 12 key metrics.

The platform offers a variety of ad formats, including interstitial video, rewarded video and in-game video, all designed to be highly viewable and engaging. The system also includes direct deal management, detailed inventory management tools and managed service or self-serve UI options.

Customer testimonials from FindMyFare and Abax Interactive demonstrate the success of AdElement's solutions in driving conversions and improving ROI. Those interested in learning more about AdElement's solutions can request a demo to see its ad personalization, targeting and bid optimization technologies in action.

Published on July 11, 2024