Adludio

Adludio is an AI-based platform that serves interactive mobile ads. With data to create ad creative and algorithms to optimize campaigns, Adludio is designed to help brands stand out and engage with their audience.

Among Adludio's features are:

• Interactive Ad Creative: Using touch, tap and swipe interactions, Adludio encourages audiences to engage with ads for a deeper connection with a brand. Adludio's AI technology generates performance-optimized ad creative in as little as two days.
• Intelligent Media Buying: Adludio develops a winning bidding strategy to maximize ROI and secure top placements through a proprietary media buying algorithm.
• Machine Learning Optimization: Adludio optimizes bids, scores inventory and uses computer vision to adjust creative elements for optimal performance.

The platform supports a variety of ad formats, including gamification, sensory interactions and integrations with Google Maps and lead generation. Adludio offers a managed service and self-serve options for campaign management.

Case studies across travel, beauty and entertainment show substantial increases in engagement rates and view-through rates. For example, Nike saw up to 34% ER and 53% VTR, and Netflix saw up to 26% ER, 70% VTR and over 90,000 shares.

Adludio's Creative Intelligence platform uses data to inform ad creative decisions, predicting performance based on image and text metadata. The platform also offers real-time insights into performance, including user interactions and detailed campaign reports, to help brands optimize for engagement.

Adludio is geared for brands looking to take their mobile advertising to the next level with interactive and engaging campaigns. Pricing isn't disclosed, but the company offers both managed and self-serve options, so it's available to a broad range of customers.

Published on July 20, 2024