Kargo

Kargo offers innovative ad solutions for top brands, with a focus on mobile, CTV, social and e-commerce campaigns that drive results and grow businesses. The platform offers a premium supply of inventory without the risk of low-quality sites, ensuring a high level of brand safety.

Kargo's AI-powered Cohort Intelligence technology enables contextual targeting across mobile and desktop with the same level of precision as cookies. CTV targeting identifies actions, objects or emotions within a scene, so brands can target their audience with precision. The platform also creates and delivers immersive experiences across mobile, social and CTV that capture attention for longer than traditional ads, leading to greater awareness and sales.

Kargo is natively integrated with top DSPs, making it simple to launch campaigns. The platform assesses publishers based on performance, scale, brand safety and ad product mix. It offers a variety of creative solutions, including scroll reactive and canvas video ads that are designed to be memorable and engaging.

The Editorial Identity Graph offers mobile-specific curated data strategies, using audience-based and cookie-less signals to identify target audiences. Signals include CRM activation, first-party data, remarketing, and third-party demographics.

Kargo measures creative performance and ROAS through industry-leading measurement partners and first-party tools. Its proprietary Brand Response tool offers real-time insights, enabling optimization during live campaigns.

Pricing varies depending on format, targeting and inventory availability, but Kargo strives to offer measurable metrics for publishers to track and optimize performance across key advertiser KPIs. For more information on pricing and integration, please visit the Kargo website.

Published on July 11, 2024