Question: Is there a platform that uses AI and panel-based measurement to optimize ad performance and provide actionable insights?

If you're looking for a platform that combines AI and panel-based measurement to optimize ad performance and offer actionable insights, LoopMe is worth a look. The AI-powered technology platform optimizes brand advertising by continuously measuring consumer sentiment in real-time to ensure better performance and efficiency for media campaigns. It offers custom audiences, standalone measurement, and consumer insights, making it a full-service option for supply and demand partners, brands, agencies and publishers.

Another option is Implicit, which uses AI and a panel of representative internet users to target ads without relying on user data. It provides transparent purchases, detailed reporting, and socio-demographic, behavioral or interest-based targeting. The platform's AI processes over a billion signals to deliver precise targeting and machine learning optimizes performance, resulting in better clickthrough rates and conversions.

The Attention Intelligence Platform is designed to measure and optimize attention for ads. It measures Attention Time, which is a strong predictor of brand and performance outcomes, and uses real-time optimization and advanced AI models to maximize attention. The platform helps refine strategies, improve ad performance and drive better returns on investment through clear, actionable reporting.

Last, Smartly is an end-to-end advertising platform that automates and optimizes campaigns across multiple digital channels. It includes features like predictive budget allocation, dynamic creative optimization and actionable insights, making it a good option for agencies, brand marketing teams and performance teams looking to simplify workflows and increase efficiency.