Proximic is a powerful platform that uses AI-powered contextual intelligence to drive audience engagement and monetization without the need for user identifiers. It includes predictive audiences, contextual intelligence and customizable segments that can be applied to a variety of media formats such as video, web display, mobile, gaming and podcast or audio inventory. The platform is designed to benefit both media buyers and sellers, providing incremental reach and efficiency while prioritizing privacy-centric inventory.
Permutive also offers a privacy-first approach, allowing publishers to get the most value out of their audience while protecting consumer privacy. The platform is particularly strong with edge processing that runs sensitive processing on users' devices, ensuring data privacy. Permutive's real-time reporting and optimized page speed means publishers can measure campaigns in real-time and build deeper relationships with advertisers.
For a more complete data management solution, Optable offers an end-to-end data clean room platform for privacy-first advertising. It includes tools for identity management, data collaboration and activation that help manage audience data in a post-cookie world. Optable also integrates with major cloud providers and offers real-time insights and flexible identity tools, making it a good fit for media owners, publishers, commerce and retail media.