BeOp

BeOp is an independent conversational ecosystem for media and brands to increase user engagement through interactive formats. Through the use of semantic engine technology, BeOp automatically places ads on a page based on contextual keywords, allowing brands to understand user interest and capture data without cookies.

BeOp addresses several challenges in the advertising industry:

• Low engagement: IAB ad formats often don't engage users, resulting in low click-through rates and short dwell times.
• Cookie-based targeting limitations: With the phase-out of cookies, BeOp's contextual targeting is a new way to effectively reach audiences.
• Insufficient data capture: BeOp's formats allow for rich data capture for more precise targeting and insights.

Some of BeOp's features include:

• Placement on the page where user interest is highest
• Exclusive content placements
• Contextual matching of ads to article content
• Conversational units revealing user interests
• Data capture for targeting

BeOp has shown better performance than traditional formats:

• 1%+ CTR (vs. 0.2% for traditional ads)
• 32 seconds time spent (vs. 2 seconds)
• 40% brand attribution (vs. 14%)
• Rich data capture

The platform comes with a self-serve ad management system with an easy-to-use interface, allowing for easy setup and management of campaigns. Publishers can benefit from higher eCPMs, premium direct-sold CPMs and pre-testing campaigns. BeOp is already integrated with popular CRM and DMP tools, allowing for easy data exchange.

Brands such as Range Rover Evoque, Tommy Hilfiger and Samsung have used BeOp's conversational formats to create engaging experiences and gather valuable insights. Publishers in France have seen strong growth, with over 200 publishers and 150 brands on board.

User testimonials demonstrate BeOp's innovation and effectiveness in delivering engaging and interactive ad experiences that appeal to audiences. The platform is designed to bring real added value to both consumers and brands, helping to reshape the advertising industry.

Published on July 11, 2024