Question: Is there a way to capture rich data on user interests without using traditional tracking methods?

If you want to get rich data about people's interests without using tracking technology, BeOp could be a good option. This conversational media and brand ecosystem uses interactive formats to engage people and uses semantic engine technology to match ads to context. With conversational units that indicate people's interest and an ad management system that people can use on their own, BeOp offers rich data capture and better campaign performance. It also integrates with common CRM and DMP products so data can be easily shared.

Another option is Pulse Insights, a service that captures contextual feedback and preference information. It offers microsurveys and hyper-targeted surveys natively in a variety of channels for large-scale insights. It's geared for companies that want to use AI to improve digital servicing and marketing, and for those that want to use powerful integrations.

Contobox is another information retrieval system designed to gather first-party data and build digital campaigns. It combines rich shopper profiles from multiple sources and offers predictive product recommendations. With real-time analytics and transparent performance metrics, Contobox is a good option for advertisers who want to improve ROI and better connect with their audience.

If you're looking for a more complete consumer data and intelligence platform, check out Resonate. The AI-powered service offers a single view of more than 230 million profiles and 2 billion devices, with predictive data that's accurate and with intent signals. It's designed to help businesses across industries get insights that drive growth and loyalty, so it's a good option if you want to make data-driven marketing decisions.