Wondering

Wondering is a user insights platform that uses AI to help companies make product decisions based on user research. The idea is to make the research process faster, so teams can get useful information up to 16 times faster.

Wondering has a number of features to help you get that research done:

• AI-Led User Interviews: One-on-one interviews with real users, but with the ability to scale to hundreds of people in a matter of days.
• Surveys: Assess customer satisfaction and gather feedback.
• Design Testing: Test designs and concepts with real users.
• In-Product Studies: Target customers on your website based on in-product behavior or recruit from a global panel.
• AI Analysis: Let the AI do the heavy lifting to analyze research data, surfacing themes and insights in real-time.

The features are geared for user researchers, product designers and product managers. The idea is to use Wondering for continuous product discovery, optimizing product journeys, testing new designs and concepts, and solving user pain points.

One of Wondering's big selling points is the ability to handle multiple languages. AI-led user interviews are available in more than 10 languages, so you can reach users around the world without worrying about language barriers. And the platform can translate survey responses, so you can analyze data from a broader group of users.

Wondering also has security and compliance, including SOC 2 Type II certification and GDPR readiness. That means your research data is private and protected.

The pricing is based on how much research you want to do. A free trial lets you try the service, and paid plans vary in how much access you get to things like panel credits and study limits. You can start with a basic plan and upgrade as your research needs increase.

Wondering is geared for startups and big companies. It can help teams get a better handle on product experiences by using AI-driven research. By automating the research and delivering insights, Wondering can help companies build better products that better meet customers' needs.

Published on July 3, 2024