Outset

Outset is an AI-moderated research platform that seeks to bring the nuance of qualitative interviews to the scale of a survey. It lets you run hundreds of interviews at once in multiple languages, asking follow-up questions and probing for details to get deeper insights.

You can upload a discussion guide, recruit participants, then let the AI interviewer ask the questions. The platform then summarizes the results, distilling key findings and offering custom insights for the specific study. It's good for both strategic and tactical research, for example for understanding market trends, brand reputation and product development.

Among its features:

• AI-moderated conversations: Run multiple interviews at once, in any language.
• AI-powered synthesis: Automatically synthesize responses, extracting key findings and relevant quotes.
• Interactive mode: Participants have a natural, conversational experience.
• Audio and video modes: Record audio and video of participant conversations.
• Stimulus testing: Show images or videos to gauge reaction to new ideas or designs.
• Multilingual support: Participants can respond in their native language.
• Secure by design: Built on the Azure OpenAI Service, with full anonymization of data.

Outset is designed to speed up and improve research, letting researchers get deeper insights faster. You can use AI-moderated research to test concepts, assess usability and gauge customer experience, where both scale and nuance are important.

If you want to try the service, Outset offers a participant-led experience to simulate the AI-moderated interview process. Pricing isn't publicly disclosed, but you can contact the support team to learn more about how to integrate Outset into your research workflow.

Outset is a useful tool for businesses that want to simplify their research and make decisions more quickly. By using AI to ask and analyze questions, Outset can help you get insights you might not be able to get with traditional research at the scale and speed you need.

Published on June 14, 2024