Wyng

Wyng is a platform that lets innovative brands create engaging digital experiences, acquire a new audience, capture zero-party data and drive sales. By creating interactive experiences, companies can capture preferences and other zero-party data and personalize in real-time to increase customer engagement and conversion rates.

Wyng lets you create a range of experiences, including sweepstakes, UGC contests, swipe games, scratch-offs, spin-to-wins, countdown calendars and more. You can add gamification elements and social sharing to maximize engagement. Wyng also lets you launch personality quizzes, product advisors, sweepstakes, sampling programs, sign-up forms and surveys to generate leads and opt-ins.

Some of the key Wyng features include:

• Gamification: Add interactive elements to experiences, like swipe gestures, scratch-offs and spin-to-wins.
• Personalization: Use known data to target and deliver personalized content within experiences.
• Data Collection: Capture zero-party data through product advisors, preference centers, contextual preferences and post-purchase surveys.
• Shoppable Experiences: Drive conversions with product advisors, shoppable UGC and preference-based recommendations.
• No-Code: Build experiences without needing technical expertise.
• Customizable Design: Use a variety of templates and fully customize creative elements.
• Integration: Synchronize product catalogs and integrate with a variety of enterprise systems, including analytics, identity/login, CMS, e-commerce, DAM, CRM, CDP, ESP and DMP systems.
• Security and Compliance: Ensure GDPR, CCPA, SOC 2, HIPAA compliance and support for multiple user roles and permissions.

Wyng is designed to be highly engaging, fast to deploy and enterprise-ready. It offers a free trial and flexible publishing options to accommodate a variety of brand needs. Wyng is used by more than 250 global brands, including L'Oréal, Novamex and LĒVO, and has delivered impressive results, including more than two million opt-ins and a 134% increase in average order value.

With Wyng, brands can build timely, value-driven experiences that drive business results and build deeper connections with their audience. Wyng's solutions are built for marketers and eCommerce teams looking to build customer-centric experiences, making it a great fit for businesses looking to use interactive digital experiences to drive growth and engagement.

Published on July 2, 2024