Question: How can I target audiences without relying on cookies, are there any alternative solutions?

If you're looking for another way to target audiences without cookies, Dstillery is a strong contender. The custom audience solutions company uses AI technology to create data-driven audience profiles for ad campaigns. Its ID-free technology gathers browsing behavior data to predict user behavior and target accordingly, and it can offer insights on audience overlap and ranking. Dstillery's technology is designed to help brands and agencies get the most out of their ad campaigns and reach their marketing goals.

Optable is a good option for those who want an end-to-end data clean room platform for privacy-first advertising. It offers identity management, data collaboration and activation tools to help manage audience data in a post-cookie world. Optable's solution includes a DMP, a Privacy Sandbox, and end-to-end data governance, making it a good fit for media owners, publishers and marketers.

Last, Proximic uses AI-powered contextual intelligence to boost audience engagement and monetization without relying on user identifiers. It offers both audience and content targeting options, including predictive audiences, contextual intelligence and customizable segments. The platform is good for both media buyers and sellers, offering privacy-centric inventory curation and efficient targeting.