AdFixus

AdFixus provides a privacy-first solution that enables businesses to maintain control over their own data and ensure individuals have complete control over their personal data. The platform uses a patented approach, Anonymous Federated Identity, to connect customers without relying on personal data. This allows businesses and publishers to connect with their entire audience, grow segments, track behavior and deliver personalized experiences across their properties while protecting consumers' privacy and complying with regulations.

With third-party cookies disappearing, AdFixus helps businesses overcome the challenges of understanding their audience, finding new ones and measuring conversions accurately. The AdFixus identity solution, AdFixus Identify, provides a single identity for each visitor across all properties, so publishers and advertisers can reconnect with their full addressable audience. AdFixus Match complements this by creating and sharing segments, so real-time events can help focus campaigns and measure them.

AdFixus benefits include:

• Privacy compliance: Creates a unique identifier on consent that can be revoked.
• Extended cookie windows: Creates a durable/persistent first-party cookie.
• Single identity across domains: Provides a single view of the customer across the enterprise.
• Industry-leading match rate: Achieves a 100% match rate without using PII.
• Real-time events: Stream real-time connections for attribution and segment updates.
• Segment management: Upload, maintain, share, and match audience segments easily.

AdFixus is particularly helpful for businesses that struggle with tracking unauthenticated individuals across their domains, connecting with customers without third-party cookies, and achieving reliable match rates without using personal information. By using the platform, businesses can protect individual privacy while still delivering successful marketing campaigns.

The platform integrates with a range of technologies, including Adobe Analytics, Bing Ads, Google Ads, Facebook Ads, and Customer Data Platforms like Optimizely and mParticle. AdFixus also offers easy deployment options for WordPress, AWS Cloudfront, Cloudflare and Azure Front Door.

By offering a privacy-first solution, AdFixus empowers businesses to move beyond the limitations and risks of traditional data collection methods, providing a more secure and accurate way to connect and engage with their target audience.

Published on July 6, 2024