If you're looking for another alternative to AdFixus, Optable is a good option. It provides an end-to-end data clean room platform for privacy-first advertising, including identity management, data collaboration tools and a Privacy Sandbox for Chrome users. The platform is geared for media owners, publishers, commerce and retail media, and integrates with big cloud computing services like Amazon Web Services and Google Cloud. It also provides real-time insights and flexible identity tools.
Another good option is Anonymised, a cookieless data platform that's GDPR compliant and that matches publishers with advertisers. It uses a persistent cross-publisher identifier for users who've consented to the use of their data and lookalike predictions for those who haven't consented, and it offers custom interest and intent data for targeting. Anonymised offers high-CPM audiences, custom segments and no personal data disclosure, and boasts impressive statistics like 90% audience reach in cookieless browsers and 100% match rates.
If you're interested in AI-powered solutions, Dstillery uses the latest AI technology to create custom audiences for advertising campaigns. Its ID-free technology gathers browsing behavior data to predict user behavior and target ads accordingly. The platform is available as a self-service and managed service, with a focus on data science and machine learning innovation to help brands and agencies maximize their advertising results.
Last, Lotame offers Spherical, a data collaboration platform designed for digital marketers, agencies and media owners. It includes data onboarding, enrichment and activation, as well as an identity spine for proven identity-powered data connectivity. By breaking down data silos, Spherical can combine and analyze data to create data-informed audiences and drive targeted marketing campaigns, with reported results including a large increase in impressions, clicks and conversions.