Question: Do you know of a platform that provides a single identity for each visitor across all properties, allowing for accurate audience segmentation and measurement?

If you need a platform that offers a unified identity for each visitor across all properties so you can segment and measure audiences correctly, AdFixus is a good option. It uses a patented Anonymous Federated Identity technology to link customers without sharing personal data. It offers AdFixus Identify for assigning a unified identity across all properties, AdFixus Match for creating and sharing segments, and connectors to Adobe Analytics, Google Ads, Facebook Ads and Customer Data Platforms.

Another good option is mParticle, a Customer Data Platform that offers a unified customer profile across all touchpoints. It combines real-time data quality and governance controls with AI-driven insights and predictions to optimize conversion and retention. mParticle has more than 300 marketing and analytics integrations and can be used with a variety of tools, making it a good option for companies of all sizes.

Another platform worth considering is Optable, particularly for privacy-centric advertising. It offers identity management, data collaboration and activation tools for managing audience data in the post-cookie era. With features like a DMP for modern audience data management and a Privacy Sandbox for Chrome users, Optable offers powerful tools for real-time insights and privacy controls.

If you want to unify and activate customer data for real-time insights, Twilio Segment is a good option. It automatically enriches customer profiles with every interaction and combines data into unified profiles through more than 450 pre-built connectors. With features like generative AI for targeted audiences and predictive AI for customer behavior, Twilio Segment is useful for data engineers, marketers and product managers.