For a privacy-first approach to personalized marketing that doesn't require personal data or third-party cookies, AdFixus is an option. The platform lets companies keep control over their data through a patented Anonymous Federated Identity process. It also offers tools like AdFixus Identify for a unified identity across all properties and AdFixus Match for real-time event and segment management. AdFixus also integrates with other tools like Adobe Analytics and Google Ads, so it's a good option for those who want to ensure privacy while still running marketing campaigns.
Another option is Dstillery, which uses AI technology to create data-driven custom audiences without cookies or IDs. Its ID-free technology collects browsing behavior data to predict user behavior, so it can be used to target ads more precisely. Dstillery offers custom audience options for Awareness, Consideration and Direct Response marketing goals and offers tools like Audience Brief Genius to select audiences using OpenAI technology.
For a more complete solution, Dynamic Yield offers an AI-powered personalization platform that creates unique content, products and offers for each customer across multiple digital touchpoints. The platform includes audience discovery, content and offer personalization, product recommendations and customer engagement optimization. Its use of AI and automation also means it can improve operational efficiency and revenue, which is why it's a good option for companies that want to create a more personalized customer experience.
Last, Fanplayr is an all-in-one behavioral marketing platform that uses behavioral data and proprietary segmentation to create personalized multichannel customer experiences. It's designed for a cookieless future, with data from multiple sources to give a 360-degree view of users. It includes AI-driven inventory management, multichannel touchpoints and first-party data-driven targeting strategies, so businesses can optimize marketing and improve customer engagement.