mediarithmics

mediarithmics offers a sustainable and privacy-first next-generation data platform for the world's leading retail, media and broadcast companies. The platform enables these companies to build advanced use cases such as real-time marketing personalization and cookieless audience monetization. With a simple, SaaS-based experience, mediarithmics empowers teams to quickly launch targeted and omni-channel campaigns.

A number of key features enable mediarithmics' success:

• Data Centric Marketing: Enables real-time segmentation and granular targeting for users of all skill levels.
• Smarter for Data Scientists: Enables the deployment of machine learning models across a wide range of use cases.
• More open for Ad Ops: Includes API and SDK capabilities to integrate with third-party tools like Ad Servers, DSPs and SSPs.
• Easy Integration: Offers 100+ connectors to easily integrate with your marketing stack.
• Advanced Measurement: Collects, reconciles, and activates data from multiple touchpoints for end-to-end campaign measurement.
• Personalization: Enables personalized customer experiences through technologies like Easyence Attribution and Merchandising.

mediarithmics is particularly well-suited for retail media teams, providing the tools to deliver segmented audiences for onsite, offsite and cross-channel engagement. The platform also addresses the need for a cookieless future with solutions like EDGE computing, contextual targeting and Universal IDs.

Retailers can use mediarithmics to generate substantial incremental margins through retail media programs. The platform provides advanced segmentation and activation capabilities, allowing businesses to deliver targeted campaigns and increase customer engagement.

Pricing is not publicly disclosed and would need to be discussed with the mediarithmics team to discuss specific project requirements and pricing.

mediarithmics is well-suited for companies looking for a single data platform that supports both marketing and monetization use cases. Its ability to integrate with a wide range of tools and provide advanced measurement and personalization capabilities make it a great fit for retail, media and broadcast companies looking to increase customer engagement and revenue.

Published on July 11, 2024