If you're looking for another Mediarithmics alternative, Iterable is worth a look. It's a cross-channel marketing platform that focuses on delivering personalized customer experiences across web, email, SMS, in-app and other channels. It offers real-time data-driven marketing, dynamic campaigns and AI features like generative AI and AI-driven optimization. Iterable is designed to be easy to use and integrates with more than 100 partner networks, so it's a good option for retail and media customers.
Another contender is Adobe Marketo Engage, a marketing automation platform that can help orchestrate customer journeys across multiple interactions. It includes marketing automation, account-based marketing, lead management and email marketing, all powered by AI. Marketo Engage is geared for B2B marketing and integrates with other Adobe tools, so it's a good option for customers who need a more powerful tool for managing customer engagement and lead generation.
If you're looking for something more geared for retail, check out Ometria, a customer data and experience platform. It lets retailers quickly launch campaigns and uses AI to predict customer behavior and personalize marketing. Ometria can integrate with existing technology stacks like Shopify Plus and Magento, so it's relatively easy to get up and running and improve customer lifetime value and retention.
Last, Braze offers a customer engagement platform that uses AI to manage real-time interactions across multiple channels. It includes data activation, journey orchestration and real-time messaging, so it's good for optimizing onboarding, increasing engagement and reducing churn. Braze is good for a variety of industries, including retail and media, so you should be able to use it to get personalized and timely marketing to the right people.