If you're looking for a data platform that enables cookieless audience monetization and more advanced measurement, Optable is a good option. It's a suite of tools for privacy-first advertising, including identity management, data collaboration and activation tools designed specifically for audience data management in a post-cookie world. The platform includes a DMP for modern audience data management, a Privacy Sandbox for Chrome users and end-to-end data governance and privacy controls, making it a good fit for media owners, publishers, commerce and retail media.
Another good option is Permutive, a privacy-first audience platform that helps publishers get the most value out of their audience while protecting consumers' privacy. Permutive uses edge processing and on-device data processing to protect data privacy and reduce latency. It offers real-time reporting so publishers can see how campaigns are performing and optimize ad revenue by targeting precisely without third-party cookies.
Mediarithmics is another next-gen data platform for retail, media and broadcast companies. It can be used for real-time marketing personalization and cookieless audience monetization through its data-centric marketing features, machine learning model deployment and advanced measurement. It's particularly good for retail media teams, with features like EDGE computing, contextual targeting and Universal IDs to increase margins through targeted campaigns.
If you want a more flexible option, check out Commanders Act. This cookieless marketing data platform aggregates, analyzes and activates trusted customer data across devices and channels. It offers features like cross-device matching, data enrichment, customer profiling and ad budget optimization, with integration with more than 1200 pre-built data connectors. It's for companies that want to improve data quality and optimize ad budget spend while adapting to changing privacy regulations.