Question: Can you suggest a data platform that supports cookieless audience monetization and advanced measurement capabilities?

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Optable

If you're looking for a data platform that enables cookieless audience monetization and more advanced measurement, Optable is a good option. It's a suite of tools for privacy-first advertising, including identity management, data collaboration and activation tools designed specifically for audience data management in a post-cookie world. The platform includes a DMP for modern audience data management, a Privacy Sandbox for Chrome users and end-to-end data governance and privacy controls, making it a good fit for media owners, publishers, commerce and retail media.

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Permutive

Another good option is Permutive, a privacy-first audience platform that helps publishers get the most value out of their audience while protecting consumers' privacy. Permutive uses edge processing and on-device data processing to protect data privacy and reduce latency. It offers real-time reporting so publishers can see how campaigns are performing and optimize ad revenue by targeting precisely without third-party cookies.

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mediarithmics

Mediarithmics is another next-gen data platform for retail, media and broadcast companies. It can be used for real-time marketing personalization and cookieless audience monetization through its data-centric marketing features, machine learning model deployment and advanced measurement. It's particularly good for retail media teams, with features like EDGE computing, contextual targeting and Universal IDs to increase margins through targeted campaigns.

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Commanders Act

If you want a more flexible option, check out Commanders Act. This cookieless marketing data platform aggregates, analyzes and activates trusted customer data across devices and channels. It offers features like cross-device matching, data enrichment, customer profiling and ad budget optimization, with integration with more than 1200 pre-built data connectors. It's for companies that want to improve data quality and optimize ad budget spend while adapting to changing privacy regulations.

Additional AI Projects

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Anonymised

Reaches all consented users with a persistent cross-publisher identifier, offering powerful lookalike predictions for non-consented users, while protecting consumer privacy.

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Exactag

Combines high-quality data collection, advanced algorithms, and full transparency to enable better decision-making and more successful marketing campaigns.

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Proximic

Target audiences without IDs using AI-driven predictive audiences and contextual intelligence, ensuring precise reach and performance at scale.

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Flashtalking

Automates creative and media workflows, enabling real-time personalization and sophisticated automation across social, open web, and CTV channels.

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Dstillery

Builds data-driven custom audiences for targeted advertising, using AI to predict user behavior and providing scalable, privacy-compliant solutions.

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AIDEM

Combines DSP, SSP, AdServer, Verification, and Attribution in one platform, offering AI-powered anti-fraud technology and cookieless targeting for a trusted ad ecosystem.

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Weborama

Unify customer data from multiple sources to build actionable profiles, optimize digital advertising, and protect user privacy with a hybrid DMP/CDP solution.

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AdFixus

Enables businesses to connect with their entire audience, track behavior, and deliver personalized experiences while protecting consumer privacy and complying with regulations.

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Lotame

Unlock customer insights and activate data-driven marketing with seamless onboarding, enrichment, and activation of first-party and global data across the digital ecosystem.

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DeFractal

Unlock revenue growth with a 360-degree user view, automatic classification, and custom audience creation, plus AI-driven recommendations for optimized monetization.

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Audience

Capture, enrich, and activate zero-party data with interactive campaigns, end-to-end attribution, and data enrichment tools to drive conversions and revenue growth.

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AdTheorent

Delivers tailored results through predictive targeting, geo-intelligence, and cross-environment mapping, driving real-world value for advertisers across various industries.

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mParticle

Unify customer data across touchpoints into a single profile, enabling AI-powered predictions and real-time audience segmentation for targeted marketing and improved customer experiences.

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Monetag

Optimizes monetization across devices and platforms with a variety of AI-driven ad formats and tools, balancing user experience with revenue generation.

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InMarket

Activates high-CTR campaigns with real-time, location-based targeting and AI-driven predictive optimization across mobile, desktop, and Connected TV channels.

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Criteo

Unlock richer consumer experiences with the world's largest commerce data set.

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Implicit

Targeted digital advertising without user data, using AI-driven panels of representative internet users to deliver campaigns to the right audience for maximum results.

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Moloco

Leverages real-time first-party data to drive accurate predictions, scalable user acquisition, and monetization, with adaptable models for optimal performance.

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LoopMe

Amplifies brand advertising performance through AI-powered predictive modeling, targeting high-value audiences, and real-time optimization of consumer sentiment.

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BeOp

BeOp's conversational ecosystem increases user engagement through interactive formats and contextual targeting.