DeFractal

DeFractal is a data management and revenue growth platform for publishers who want to get the most value out of their first-party data and grow revenue. With a 360-degree view of users, networks and advertisers, DeFractal optimizes revenue and streamlines team workflows.

The platform includes a plug-and-play Data Management Platform (DMP) that automatically classifies users and sends them to Google Ad Manager and seller-defined audiences in header bidding situations. This lets publishers create custom and standard audiences based on user behavior and zero-party data, so they can target campaigns and monetize more effectively.

Some of the features include:

• Automatic User Classification: Classify users according to IAB audience taxonomy.
• Custom Audience Creation: Create audiences based on user behavior and zero-party data.
• Ad Refresh: Increase open market revenue with customizable refresh rules.
• Monetization Dashboard: See where you can increase revenue through programmatic buying.
• AI Assistants: Get recommendations for new audiences, help with sales and create complex strategy proposals.

DeFractal is geared for publishers who want to improve their revenue by improving their data management. DeFractal's advanced statistical models and data clean room capabilities enable retail media reach extensions and secure data synchronization. With a focus on data security and compliance with regulations like GDPR, DeFractal protects user privacy and data.

DeFractal's AI team helps build out the platform's abilities, helping different teams maximize revenue optimization. The features are designed to make operators' lives easier, with a good price and good service.

Publishers looking to improve their monetization and maximize user engagement will benefit from DeFractal's full suite of data management and revenue growth tools. Contact them for pricing and implementation details.

Published on July 6, 2024