If you're looking for a more comprehensive data management platform that offers a 360-degree view of users, networks and advertisers, Lytics could be a good choice. This composable customer data platform (CDP) aggregates, enriches and activates customer data in a secure and compliant manner. It includes integrations with Google's Vertex AI and OpenAI for advanced audience creation, a composable architecture, and tools like Conductor for identity resolution and Cloud Connect for customer profile enrichment.
Another good option is Tealium, which captures and manages customer data in real-time and offers a single customer view across all touchpoints. With pre-built integrations for more than 1300 systems and tools, Tealium is designed to help companies better understand their customers, develop targeted engagement plans and grow through data-driven insights. Its focus on data privacy and security means it's a good option for companies of all sizes.
mParticle is another strong contender with a customer data platform that combines real-time data quality and governance with AI-powered insights. It includes features like predictive outcomes, real-time audiences and journey analytics to help drive conversions and retention. The platform integrates with more than 300 marketing and analytics tools and can handle large volumes of data to support businesses of all sizes.
If you're looking for a platform that excels at creating rich user profiles and cross-device analysis, check out Piano DMP. It combines first, second and third-party data to target multichannel campaigns and build personalized experiences. Piano DMP ensures data compliance and integrity while providing real-time action on the data through integrations with other solutions. That makes it a good fit for companies that want to get more value out of their data to drive engagement and revenue.