DeFractal Alternatives

One is Resonate, a consumer data and intelligence platform that uses AI to offer a single view of more than 230 million profiles and 2 billion devices. It offers businesses in health and wellness, financial services, and ESG, among other areas, predictive data, intent signals and data enrichment. It's geared for data-driven marketing decisions and performance optimization.

Another is Optimizely Data Platform, a customer data platform that unifies, segments and activates customer data in real-time. It can be extended with more than 60 available integrations, and it offers a unified data view, segment management and real-time activation. It's geared for companies that want to drive engagement and conversion with sophisticated targeting and personalization.

For those more focused on interactive campaigns and data activation, Audience offers a suite of tools to capture, enrich and activate zero-party data. It's particularly useful for media companies trying to grow, engage and monetize their owned databases through targeted promotions and data analysis. More than 4,000 brands use the platform, and Audience says it's helped them improve audience engagement and revenue growth.