Commanders Act

Commanders Act is a cookieless marketing data platform that captures, analyzes and activates trusted customer data across devices and touchpoints to deliver better experiences and higher ROAS. The platform enables businesses to transform their data capture and management with privacy-first tools that adapt to changing regulatory requirements.

Some of the key features include:

• Trusted Data Collection & Delivery: Capture customer data using client- and server-side 1st-party tracking beacons to ensure compliance with privacy regulations.
• Cross-Device Matching: Link customer data across devices to create a single profile.
• Data Enrichment & Transformation: Enrich data with powerful transformation scripts and deliver them server-side.
• Customer Profiling & Activation: Create and enrich customer profiles to build more accurate custom audiences and activate them with marketing and sales tools.
• Ad Budget Optimization: Consolidate marketing data from multiple sources for in-depth campaign analysis and attribution.
• Comprehensive Ad Data Hub: Integrate with ad platforms, analytics or CRM tools to consolidate marketing data and facilitate easy analysis.
• Real-Time CDP: Seamlessly integrate offline CRM data into customer profiles for personalized experiences.

Commanders Act is suitable for companies looking to improve data quality, customer experiences and ad budget ROI. The platform supports over 1200 pre-built data connectors, including server-side APIs from leading platforms like Meta, Amazon and TikTok.

The solution is built for flexibility, with intuitive interfaces that make data management accessible even to those without deep technical expertise. Users can transform and enrich data with a broad range of scripts and simple rule builders for easy customization.

Commanders Act is well-suited for companies looking to elevate their customer data management while staying compliant with shifting privacy regulations. It offers a powerful suite of tools to help businesses across industries, from improving data capture to customer profiling and personalization.

Published on July 11, 2024