Question: I need a solution that can enrich and transform customer data to create more accurate custom audiences for marketing campaigns.

Dstillery uses AI technology to build data-driven custom audiences for ad campaigns. Its ID-free technology gathers browsing behavior data to forecast user behavior and target accordingly, so you can target audiences without cookies or IDs. The company offers tools like Audience Brief Genius and audience solutions to help brands fine-tune their campaigns.

Commanders Act is another good option for gathering and analyzing trusted customer data from across devices and channels. It offers data enrichment, customer profiling and ad budget optimization. With its real-time customer data platform (CDP), it can connect to more than 1200 data connectors and offers a single ad data hub, so businesses can transform and enrich data while keeping up with changing privacy rules.

Twilio Segment is a customer data platform (CDP) that gathers, cleans and activates customer data for real-time insights. It can gather data into unified profiles through 450+ pre-built connectors and offers generative AI for targeted audiences and predictive AI for customer behavior. It's good for cross-sell and upsell and ad spend optimization with first-party data and AI.

For a more collaborative data experience, Lotame's Spherical lets companies onboard, connect, enrich and activate data both internally and externally. It offers data enrichment to create unique personas, data activation with lots of digital ecosystem connections and a global data marketplace. The company says its platform helps break down data silos so businesses can create data-informed audiences and drive more targeted marketing.