Leadspace

Leadspace enables end-to-end customer acquisition by aggregating, integrating and segmenting market data. It combines graph, studio and first-party data to create a comprehensive system for identifying your Total Addressable Market (TAM), Ideal Customer Profile (ICP) and targeting closeable demand.

Leadspace's Graph is powered by more than 30 third-party B2B data sources, account hierarchies and tens of thousands of buying signals to validate and match leads to accounts. This enables precise scoring at the company and buying center levels. Customers can also integrate their own first-party data to round out the view.

The Studio is a unified environment for visualizing, modeling and customizing go-to-market strategies. It empowers sales and marketing teams to find, create and prioritize closeable business by identifying and analyzing the Total Addressable Market and Ideal Buyer Profile. Customers can build fit models, search the Buyer Graph, segment and score leads, and activate them in sales and marketing tools and ad platforms.

Leadspace allows customers to integrate data sources and segments with their first-party data, enriching accounts and personas with expert third-party data sources. This means getting data in order quickly and efficiently.

Predictive scoring models can boost sales team close rates up to six times. Leadspace offers Fit, Persona and Intent models, as well as engagement scoring, to help prioritize the best targets based on their propensity to buy. This means better odds of sales success, better lead routing, and better campaign performance.

Leadspace offers a range of tools to support a variety of use cases:

• Revenue Radar: A 4-signal targeting system to identify buying centers, accounts, or people to target based on propensity to buy.
• Profile Better: Creates closeable unified profiles by combining third-party company and people data with first-party data.
• Target Better: Identifies the best historically returning market segments through Leadspace Fit.
• Campaign Better: Powers high-performing lists based on lookalike buyer demographics, interests and job titles.
• Close Better: Optimizes marketing and sales engagement with Fit and Intent scores to prioritize top leads.

Leadspace offers direct integrations with CRM, Marketing Automation and other platforms. It is designed to help sales and marketing teams reduce spend and increase ROI by targeting the accounts and people with the highest propensity to buy.

Published on July 8, 2024