Question: I'm looking for a platform that integrates multiple data sources to create a comprehensive view of our target market and ideal customer profile.

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Leadspace

If you need a platform to build a unified view of your target audience and ideal customer profile, Leadspace is a good option. It combines, unifies and segments market data to help you calculate Total Addressable Market (TAM), Ideal Customer Profile (ICP) and targetable demand. With features like predictive scoring models and a full Graph component that draws from more than 30 third-party B2B data sources, Leadspace can help you dramatically improve your sales team's close rates.

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Treasure Data

Another option is Treasure Data, a customer data platform (CDP) that builds a unified customer profile from historical and real-time behavior, along with AI-predicted behavior. It's geared for enterprise-scale businesses that want to overcome data silos and make sales more efficient. Treasure Data has good data governance and a program for driving business growth, and it's shown results like a 38% net income increase and a 350% renewal rate increase.

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Insider

For a more AI-infused approach, Insider offers 360° customer profiles, predictive behavior analysis and personalization across many touchpoints. It can integrate with more than 100 data sources and touchpoints and uses machine learning technology to provide highly personalized customer experiences. Insider has won several industry awards for its AI-powered personalization and omnichannel marketing technology.

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Tealium

Also worth considering is Tealium, a full-featured CDP that captures and manages customer data in real time, providing a single customer view across all touchpoints and systems. It can integrate with real-time data from more than 1300 systems and tools and is designed to help businesses understand their customers, develop targeted engagement plans and drive growth through data-driven insights. Tealium is for businesses of all sizes, and it offers customized pricing and implementation details on request.

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