Question: Can you recommend a platform that helps identify and target high-value customers based on their propensity to buy?

If you want a platform to identify and target high-value customers based on their propensity to buy, Leadspace is a good option. The end-to-end customer acquisition platform combines market data to calculate Total Addressable Market (TAM), Ideal Customer Profile (ICP) and target closeable demand. It also offers predictive scoring models, including Fit, Persona and Intent models, to score leads and improve sales team close rates. Leadspace also integrates directly with CRM and marketing automation systems to minimize waste and maximize ROI.

Another powerful platform is Demandbase, which offers Account-Based Marketing (ABM) software, B2B advertising and B2B data to help companies find and engage with the best accounts. It includes Account-Based Experience (ABX) to target accounts across the buyer journey, Sales Intelligence for detailed company and contact information, and Predictive Analytics to identify likely buyers. Demandbase also offers tiered pricing that's flexible to accommodate different business needs.

For companies that want to know their audience's intent, Albacross offers a first-party Intent Data platform. It uncovers hidden demand and identifies real-time buying intent so businesses can target high-value prospects. Albacross integrates with tools like Salesforce, Hubspot and LinkedIn, offering high-quality data coverage and high identification rates. The platform's flexible plans are good for companies of all sizes.

Last, 6sense helps maximize pipeline creation and conversion to revenue with its ABM platform powered by Revenue AI. It uses intent data and predictive models to identify in-market accounts and deliver personalized messages. The platform integrates with existing technology investments, offering actionable insights to improve conversion rates and reduce go-to-market waste, and helping teams centralize audience creation and drive revenue growth.