Question: Looking for a tool that enables sales and marketing teams to create and prioritize closeable business opportunities by analyzing total addressable market and ideal buyer profiles.

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Leadspace

If you're looking for a tool to help sales and marketing teams create and prioritize closeable business opportunities, Leadspace is an excellent choice. It aggregates and unifies market data to determine Total Addressable Market (TAM) and Ideal Customer Profile (ICP). The platform combines graph, studio, and first-party data, with predictive scoring models to target high-probability leads. It integrates directly with CRM and marketing automation systems, streamlining workflows and maximizing ROI.

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ZoomInfo

Another powerful option is ZoomInfo, an all-encompassing B2B database and sales intelligence platform. It provides AI-driven insights and intelligence, helping teams focus on the most promising accounts and automating outreach across all channels. ZoomInfo offers features like Buyer Intent Data, Conversation Intelligence, and Phone and Email Automation, making it easier for teams to scale quickly and win more deals.

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Demandbase

For a comprehensive Go-to-Market solution, consider Demandbase. This platform combines Account-Based Marketing (ABM) software with B2B advertising and data to help companies engage with target accounts at every stage of the buyer journey. It includes Predictive Analytics, Personalization, and Orchestration features, providing a unified view of accounts and streamlining sales and marketing operations.

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Osum

Osum offers an AI-powered market research platform that provides instant access to competitive research, SWOT analysis, and detailed buyer personas. It’s designed to help teams quickly understand market trends and customer behavior, making it a valuable tool for demand generation and growth opportunities.

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