MadKudu

MadKudu is a sales intelligence platform that helps sales reps make the most of their time by converting buying signals into action. With the use of explainable AI, the tool scores buyers accurately and automates research so sales teams can generate more revenue and improve ROI.

MadKudu's features include:

• Signal-based Selling: Detect buying signals from multiple sources and convert them into specific actions for sales reps.
• Prospecting Playbooks: Run playbooks that are customized for each company, not generic sequences, and that use Salesforce data.
• Automated Research: Automate research so sales reps have the information they need to engage with leads.

MadKudu integrates with a range of tools, including CRM systems like Salesforce, marketing automation systems like HubSpot and Marketo, and sales engagement tools like Gong and Outreach. The platform also can connect to data warehouses like BigQuery and Snowflake so customers can integrate product data and use it for more targeted sales.

MadKudu is designed for companies that want to optimize their sales pipelines and get the most out of their sales teams. Customers can expect better lead scoring, higher conversion rates and better alignment between sales and marketing. The tool seems particularly well suited for B2B SaaS companies trying to optimize their go-to-market approach.

Customers say MadKudu has improved sales results, including pipeline growth, meeting bookings and qualified opportunities. The tool is designed to empower salespeople, making them more effective and efficient, not replace them.

Published on July 2, 2024