If you're looking for something that plugs into your CRM system and offers sales strategy recommendations based on customer data, Salesforce is a good option. It's an AI-infused CRM system that unifies marketing, sales and service teams and offers tools like Einstein 360, AI Copilot, Data Cloud and Tableau Pulse. Those tools let you personalize experiences in real time, get a better customer profile and get AI-powered analytics to optimize operations and revenue growth.
If you want a data-first approach, People.ai offers a powerful platform that automates the capture of prospect and customer activity and that integrates with tools like Salesforce. It offers SalesAI for AI insights and generative AI sales tools, as well as a Data Foundation for automating activity capture. It's designed to scale and has been used by enterprise customers like Cisco and Verizon to improve sales operations.
Last is Salesloft for a sales engagement platform that integrates with multiple CRM systems. It offers tools like Rhythm for AI-powered signals, Conversations for call recordings, Cadence for sales automation and Forecast for sales forecasting. Salesloft helps you prioritize leads, reduce costs and speed up pipeline velocity, so it's a good option if you want to boost revenue growth.