Question: Is there a tool that can help me create a single, unified customer profile that follows users across multiple touchpoints?

If you're looking for a tool to create a single, unified customer profile that follows users across multiple touchpoints, Tealium is a comprehensive customer data platform that collects and manages customer data in real-time. It offers a single customer view across all touchpoints and systems, integrating with over 1300 systems and tools. Tealium helps businesses understand their customers better, build targeted engagement strategies, and drive growth through data-driven insights.

Another strong option is Treasure Data, named a leader in Gartner's 2024 Magic Quadrant for Customer Data Platforms. This AI-powered CDP creates single customer profiles from historical and real-time behavior, along with AI-generated predictions. It breaks down data silos and enhances sales and efficiency, offering strong data governance and strategies for driving business growth through connected customer experiences.

Insider is also a notable choice, aggregating customer data and using AI to predict behavior, personalize experiences, and drive growth. It provides 360° customer profiles, predictive behavior analysis, and integrates with over 100 data sources and touchpoints. Insider uses patent-pending AI technology to deliver highly personalized customer experiences across web, email, site search, and more.

Lastly, Twilio Segment offers a robust platform for collecting, cleaning, and activating customer data for real-time insights. It integrates data into unified profiles using 450+ pre-built connectors and offers features such as generative AI for targeted audiences and predictive AI for customer behavior. Twilio Segment supports a wide range of integrations and offers flexible pricing plans, making it suitable for data engineers, marketers, and product managers.