Question: Is there a platform that can help me launch targeted, multichannel marketing campaigns using real-time customer data?

If you're looking for a system to run targeted, multichannel marketing campaigns based on up-to-date customer information, Iterable is a good choice. It lets companies personalize customer experiences by tapping into real-time data across the web, email, SMS, in-app and other channels. With features like personalized messaging, synchronized channels and dynamic campaigns, Iterable can help you build more compelling and effective marketing programs. Its AI tools and open architecture for deep integration make it adaptable to a wide range of industries.

Another strong contender is Blueshift, which marries customer data with AI-powered decisioning to help you work more efficiently. It offers a Customer Data Platform for creating detailed customer profiles and AI-Powered Decisioning for automating marketing operations. Blueshift can send messages across multiple channels, including email, SMS, in-app, web and paid media, so you can segment customers finely and make more informed marketing decisions based on behavior and intent in real time.

Optimove is another contender. It's built around customer data to personalize marketing, and customers have reported an average increase of 20% in customer lifetime value. The company's features include a Real-Time CDP, Multichannel Decisioning and AI Optimization for personalizing messages and customer journeys. Optimove serves a variety of industries and integrates with several marketing channels.

If you want a customer engagement system, Braze offers AI-powered, personalized interactions across multiple channels. It's got features like data activation, journey orchestration and real-time execution, and is good for retail, media, finance, travel and on-demand services. Braze's scalable, secure system can help you optimize onboarding, increase engagement, reduce churn and improve acquisition.