Verve DSP

Verve DSP is a modular and flexible programmatic buying suite designed for brands and agencies to effectively target the people who matter most. The platform offers a variety of solutions to meet specific needs, so every campaign can be tailored to achieve the best results.

Some of the key features of Verve DSP include:

• Intuitive Campaign Management: A simple and intuitive interface for customizing bidder, data onboarding, local supply integrations, reporting, and billing.
• Multi-Screen Planning: Consolidate marketing spend across devices and digital touchpoints to ensure a consistent brand experience across the customer journey.
• Media and Data Activation: Activate first-party CRM data, identity graphs, and proprietary audiences across a wide range of media formats.
• AI-Powered Optimization: High-quality media sourced directly from publishers, with automated inventory management and execution of cross-channel spend.
• Privacy-Centric Audiences: Leverage consented data signals and curated inventory sources for contextual targeting, universal IDs, and secure mobile audience activation.

Verve DSP supports a wide range of media formats, including display, video, native, and audio, and offers a variety of buying models, including programmatic guaranteed, private marketplace, and open marketplace. It also supports a range of campaign types, including branding, user acquisition, retargeting, and performance.

The platform is built with privacy-centric buying in mind, offering tools to optimize outcomes without relying on identifiers. This includes features like smart tagging, cookie-less tracking, and smart retargeting that help ensure responsible and effective advertising.

Verve DSP has been used by top brands and publishers, with notable results including a 30% sales increase for Hövding through a first programmatic DOOH campaign and a significant CTR lift for Turkish Airlines through integrated mobile and DOOH efforts.

Pricing is flexible, with custom solutions for small, medium, and enterprise customers. This includes options for self-service, managed, and white-label service models, so users have a range of options.

For those looking to get the most out of their advertising spend, Verve DSP offers a customizable and transparent programmatic buying suite that's built with privacy, flexibility, and results in mind.

Published on July 10, 2024