Question: Is there a platform that can help me achieve better results from my branding campaigns without relying on identifiers?

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Dstillery

If you're looking for a platform that lets you get more out of your branding campaigns without using identifiers, Dstillery is worth a look. It combines AI technology with its own data collection technology to create custom audiences based on browsing behavior it gathers without cookies or IDs. Dstillery offers Awareness, Consideration and Direct Response audiences, and its Audience Brief Genius tool lets you pick audiences. The company's technology is designed to help brands and agencies get the most out of their advertising by targeting people in new and more precise ways.

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Implicit

Another good choice is Implicit, a digital advertising platform that combines AI technology with a representative panel of internet users to target ads without user data. It has access to more than 30,000 websites and generates billions of impressions each day, so it can handle a variety of formats and devices. Implicit's AI technology processes many signals to provide targeted advertising and uses machine learning to continually optimize performance to deliver better clickthrough rates and conversions. The company is also very transparent, with detailed reporting and population modeling to help you get the most out of your campaigns.

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AdFixus

AdFixus is a privacy-centric platform that lets businesses keep control over their data while protecting user privacy. It uses an Anonymous Federated Identity approach that links customers without collecting any personal data. The platform includes AdFixus Identify for consistent visitor identification, AdFixus Match for real-time event targeting, and integration with popular technologies like Adobe Analytics and Google Ads. The platform lets businesses protect privacy while still running effective marketing campaigns.

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Anonymised

If you're looking for a cookieless data platform, Anonymised offers targeted advertising while staying GDPR compliant. It uses anonymized data and offers persistent cross-publisher identifiers, lookalike predictions and custom interest data for targeted advertising. The platform is very effective, with statistics showing 90% audience reach in cookieless browsers and 8x higher yields on cookieless inventory. Anonymised helps both publishers and advertisers get the most out of their marketing performance and achieve better campaign results.

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