If you're looking for something similar to BeOp, Audience is worth a look. Audience is a comprehensive platform that lets companies collect, enrich and activate their zero-party data, with a focus on interactive campaigns that drive conversions. It offers tools for campaign creation, end-to-end attribution, data enrichment and promotion through an intuitive interface. More than 4,000 brands use the platform and have seen improvements in audience engagement and revenue growth.
Another option is Anonymised, a cookieless data platform that is designed to be GDPR compliant while still allowing for targeted advertising. It connects publishers with advertisers to maximize marketing performance and offers a persistent cross-publisher identifier for consented users, lookalike predictions for non-consented users, and custom interest and intent data. Anonymised offers extended high-CPM audiences, custom segments and monetization opportunities for all audiences, so it's a good BeOp alternative for those who want to prioritize data privacy and GDPR compliance.
If you're interested in automation and real-time personalization, Flashtalking is a good option. The company's platform connects creative and media teams to create and deliver personalized advertising across channels like social, open web and CTV. It offers real-time personalization, advanced automation and unbiased ad serving, and is well suited for industries like automotive, CPG and financial services.