Adgile

Adgile is a TV ad measurement platform that offers currency-grade impression verification, attention measurement and outcome optimization. It lets advertisers verify impression delivery across linear and streaming TV, then measure performance and business results based on attention, response and conversion. The system's real-time measurement means changes can be made immediately to optimize results.

Adgile uses deep learning AI to build audience segments that can be targeted for growth through optimized content, context and placement. Features include real-time total video attention measurement and benchmarking, media investment optimization based on business outcomes, and the ability to create incremental reach by targeting audience segments that haven't been exposed to an ad.

Advertisers can track and verify Linear TV and Streaming delivery in real time, using attention as a metric to qualify media value and see across audience segments, creatives and ad placements. The system also can help cut digital waste by spotting ineffective placements.

Adgile's measurement system is designed to democratize Total Video advertising measurement, giving advertisers the ability to make informed investment decisions based on transparent data and metrics that are directly tied to business results. Adgile has integrated with several broadcasters, DSPs and streamers, making it a broad system for media and investment optimization. The system is designed to be easy to use, with fast onboarding, and supports all Video trading currencies across Linear and Streaming.

Published on August 5, 2024